In a surprising and strategic twist design software powerhouse Figma has revealed significant Bitcoin holdings in its IPO filing with the U.S. Securities and Exchange Commission (SEC). As crypto continues to make its way into mainstream corporate finance. Figma’s move positions it among a growing list of tech-forward companies embracing digital assets as part of their financial strategy.
Let’s explore what Figma disclosed, why it matters, and what this signals for the future of tech IPOs
Figma’s IPO Filing: The Key Details
On July 1,2025 Figma filed its S-1 registration statement with the SEC,formally announcing its intention to go public on the New York Stock Exchange (NYSE) under the ticker symbol (FIG).
The IPO, backed by financial giants including Goldman Sachs, Morgan Stanley,JPMorgan,and Allen & Co, comes nearly two years after Adobe’s adopted $20 billion acquisition of Figma was blocked by regulators. With the acquisition off the table, Figma has returned to its original growth path—this time with a crypto twist.
Private market analysts currently value the company at approximately $12.5 billion, and the IPO is expected to be one of the most anticipated tech listings of the year.
Figma’s Bitcoin Holdings: A Bold Disclosure
Buried in the IPO filing was a major surprise: Figma holds approximately $69.5 million in Bitcoin, acquired through spot Bitcoin ETFs as of March 31, 2025. This makes Figma one of the few major private tech firms to openly acknowledge Bitcoin holdings in a regulatory filing.
But the story doesn’t end there. Figma’s board of directors has approved an additional $30 million worth of Bitcoin purchases, to be executed using USDC (USD Coin), a widely used stablecoin. If this plan proceeds, Figma’s total Bitcoin exposure could reach nearly $100 million—a significant allocation for a tech firm whose primary business is design software, not finance.
With total cash, equivalents, and marketable securities amounting to $1.54 billion, Bitcoin would account for roughly 4–4.5% of Figma’s treasury assets.
Why Is Figma Investing in Bitcoin?
Figma’s decision to hold Bitcoin reflects a growing trend among modern companies seeking:
- Treasury diversification amid inflation and currency devaluation concerns,
- Long-term appreciation via digital hard assets,
- Alignment with crypto-native developers and users, many of whom are part of Figma’s core audience.
Unlike traditional treasury instruments, Bitcoin offers asymmetric return potential, especially as institutional confidence in crypto grows. Figma’s leadership appears to be leaning into this dynamic—embracing a forward-looking, tech-aligned financial stance.
Bitcoin on the Balance Sheet: A Growing Trend
Figma now joins an exclusive club of companies that have made Bitcoin part of their balance sheet. Notable members include:
- MicroStrategy – Over 200,000 BTC in reserves,
- Coinbase – Bitcoin and crypto as core treasury assets,
- Robinhood, Circle, and others — holding Bitcoin or offering access to crypto services.
The introduction of spot Bitcoin ETFs in early 2024 has simplified access for corporations, allowing exposure to Bitcoin without direct custody concern.
Figma’s use of regulated ETFs further signals a compliance-friendly approach, mitigating the perceived risks of crypto exposure while still participating in upside possible.
Market Reactions and Investors Sentiment
The crypto community and tech investors have responded enthusiastically to the filing.
“This is a clear sign that Bitcoin is maturing into a strategic corporate asset, not just a speculative play,” said one analyst on Crypto Twitter.
Figma’s Bitcoin disclosure adds a new narrative to its IPO pitch. Investors’re no longer just buying into a design platform.They’re also buying into a company with a crypto-forwarded financial strategy. These both appeal could attract both traditional tech investors and crypto-savvy traders.
What to Watch Next
As Figma prepares for its IPO, here are the key developments to follow;
- IPO Pricing and Share Structure: How Figma prices its offering and how much equity it releases to the public.
- Execution of the $30M BTC Plan: Timing and market impact of the board-approved Bitcoin acquisition.
Post-IPO Performance: Will the market view Figma’s Bitcoin holdings as a strategic advantage—or a liability in volatile conditions? - Copycat Effect: Will other IPO-ready tech companies follow Figma’s example?
Conclusion: A Design Giant Embraces Decentralization
Figma’s IPO filing may go down as a pivotal moment—not just in the design software world, but in the broader narration of corporate crypto adoption.
By transparently disclosing nearly $100 million in Bitcoin exposure, Figma has taken up a bold step into the future. As the company prepares to go public, it has a signal willingness to accept decentralization,digital assets,and the financial realities of a changing global economy.
Whether you’re an investor, a crypto enthusiast, or simply watching the evolution of tech finance, Figma’s Bitcoin bet is one worth following.