Despite sitting on a staggering $29 billion in unrealized profit, Michael Saylor, the Executive Chairman of MicroStrategy, remains firm in his Bitcoin conviction: he’s not selling.As the largest corporate holder of Bitcoin, Saylor has once again reiterated his strategy — to acquire and hold Bitcoin indefinitely, regardless of price swings. In a market where even seasoned investors take profits at the top, Saylor Bitcoin Holdings continues to stand out as the ultimate Bitcoin maximalist.
The Scale of Saylor’s Bitcoin Holdings
As of July 2025, MicroStrategy holds an eye-popping 226,331 BTC, accumulated over five years since their first purchase in August 2020. The company’s average acquisition price is approximately $15,200 per Bitcoin.With Bitcoin currently trading around $42,500, the firm’s Bitcoin stack is worth over $9.6 billion, translating to an unrealized gain of $29 billion — a windfall for any company. Yet, MicroStrategy and Saylor remain unfazed by the massive profit, signaling no intention to liquidate any portion of their holdings.“We’re not sellers. We’re long-term holders of Bitcoin because it’s the future of money.”
— Michael Saylor, July 2025 interview with Bloomberg
Saylor’s Long-Term Vision for Bitcoin
Saylor’s approach is grounded in a deeply-held belief that Bitcoin is digital property — and that fiat currencies are losing purchasing power in the long term due to inflation and poor monetary policy.In multiple interviews and public statements, he’s described Bitcoin as “apex money,” comparing it to digital real estate that is finite, secure, and globally transferable. His strategy is not based on trading or speculation, but rather on accumulation and preservation of capital.Saylor has also advocated for other corporations and nation-states to follow MicroStrategy’s lead, calling Bitcoin “a once-in-a-generation monetary revolution.”
Why He Refuses to Sell
There are several reasons Saylor remains committed to his no-sell strategy:
- Belief in Long-Term Upside: Saylor envisions Bitcoin reaching $1 million+ per coin in the future, making current price levels just a stepping stone.
- Accounting Benefits: Due to U.S. GAAP rules, realized sales could trigger taxable events and affect financial reporting — holding offers simplicity and consistency.
- Market Signaling: Selling could undermine his public message and reduce investor confidence in both MicroStrategy and Bitcoin itself.
- Staking & Institutional Yield Options: MicroStrategy is exploring ways to generate yield through secure, regulated Bitcoin custody — turning the holding into a productive asset.
Impact on MicroStrategy and Its Shareholders
MicroStrategy’s stock (MSTR) has remained tightly correlated with Bitcoin, often outperforming BTC in bull cycles. Since the start of 2025, MSTR shares have risen over 120%, buoyed by the renewed crypto rally and ETF-driven institutional interest.Under Saylor’s leadership, MicroStrategy has transitioned from a traditional software company into a Bitcoin treasury powerhouse, attracting both retail and institutional investors who want indirect BTC exposure.While some analysts have warned of the risk involved in such concentrated crypto exposure, others credit Saylor’s vision with redefining corporate asset management in the digital age.
The Crypto Community Reacts
Saylor’s unwavering stance has earned him cult status among Bitcoiners. The community frequently celebrates his HODLing strategy with memes, laser-eyed avatars, and the “diamond hands” mantra.
On X (formerly Twitter), crypto influencers reacted to the latest data with admiration:
“Michael Saylor is now $29B in profit. Not selling a single sat. The man is a machine.” — @TheBitcoinBug
Critics, however, remain skeptical — pointing out that MicroStrategy’s performance still hinges on Bitcoin’s volatility and that Saylor’s strategy remains untested in a prolonged bear market.
Broader Implications for Bitcoin’s Market
Saylor’s decision to HODL through a multi-billion dollar unrealized gain sends a strong signal to institutional and retail investors alike. It suggests that the era of short-term speculation may be giving way to long-term strategic accumulation — especially as spot Bitcoin ETFs have normalized institutional participation.With MicroStrategy’s holdings locked away and large amounts of BTC off exchanges, Saylor’s strategy contributes to what analysts call a “supply squeeze” — a scenario where demand increases but available Bitcoin remains scarce, pushing prices higher.
Conclusion
Michael Saylor’s resolve has become legendary in the crypto space. With $29 billion in unrealized profits and no plans to sell, he has proven himself as one of the most committed — and boldest — Bitcoin holders in modern finance.His playbook is simple: Buy Bitcoin. Hold forever. Repeat.As institutional interest in Bitcoin continues to rise and supply remains constrained, Saylor’s strategy could define the blueprint for corporate treasury management in the digital era.