The year 2025 brings even more rivals to the crypto wallet business ecosystem. As newer features, such as account abstraction, support of multiple chains, and gasless transactions transform the user experience, one task has not changed, and that is to scale up user acquisitions.
The truth is, most wallets fail not because of bad tech—but because they can’t find, attract, or retain the right users. The good news? A new wave of crypto user acquisition agencies are changing the game. And if you’re building a wallet, the right agency can help you 10x your user base faster and more efficiently than ever before.
The State of Crypto Wallet Adoption in 2025
By mid-2025, over 1.4 billion wallets have been created globally, but monthly active users (MAUs) are heavily concentrated among a few leaders like MetaMask, Phantom, Rabby, and OKX Wallet.
Emerging competitors—especially those focused on mobile UX, Layer 2 chains like Base, ZKsync, or Solana-native apps—are entering a saturated market. With Web3 users demanding fast, intuitive, and secure interfaces, simply launching isn’t enough anymore and Right Acquisition Agency.
Key Trends:
- Wallets are becoming apps, not just tools — they now include swaps, staking, and AI assistants.
- Users care about UX and onboarding more than decentralization alone.
Trustless referrals, gas rebates, and quest-based campaigns are core to new user funnels.
Why Traditional Marketing Fails in Web3
If you’ve tried Google or Facebook Ads for your crypto product, you already know: Web2 marketing doesn’t cut it in Web3. Platforms restrict crypto ads, user trust is low, and regulations are tightening.
Challenges include:
- High ad rejection rates on mainstream platforms.
- Lack of attribution clarity — wallets aren’t tracked like Web2 apps.
- Distrust of corporate ads in the crypto-native community.
Instead, Web3 users rely on influencers, communities, token incentives, and gamified experiences for discovery and engagement.
What a Crypto User Acquisition Agency Actually Does
Crypto-specific agencies go far beyond ad buys. Here’s what the best ones offer:
- Web3-native Growth Campaigns: From airdrops to Galxed quests, campaigned are designed around tokens incentives and wallets actions.
- Influencer/KOL Networks: Leverage trustes voiced on X (Twitter), YouTube, TikTok, and Telegram to created viral loops.
- Performance Metrics That Matter:
- Wallets created
- MAUs (Monthly Active Users)
- On-chain activity (e.g., swap volume, bridge usage)
- Retention after 7/30 days
They also help:
- Run multilingual campaigns across LATAM, SEA, and Africa
- Use attribution tools liked Dune dashboards, WalletConnect session tracking, and third-party analytics like Hypha or Spindl
How the Right Agency Can 10x Your Wallet’s Users
Let’s break down how user growth actually scales:
1. Community-Led Viral Loops
Example: A wallet launches a Zealy campaign with rewards for inviting others. With agency support, it reaches KOLs and trends on CT (Crypto Twitter), gaining 50K signups in a week and Right Acquisition Agency.
2. Localized Campaigns
Agencies fluent in Portuguese, Spanish, Tagalog, or Vietnamese can tap high-growth regions others ignore and Right Acquisition Agency.
3. Multi-Layer Strategy
- Top-of-funnel: Influencer-led threads, YouTube explainers
- Mid-funnel: Token quests on Galxe, Zealy, Layer3
- Bottom-funnel: Retargeting wallet connections via on-chain events
Real-Life Case:
A Solana-based wallet went from 20K to 200K MAUs in 4 months using:
- KOL-driven hype
- Airdrop speculation
- Regional airdrop campaigns (Vietnam + Brazil)
- Discord onboarding support
What to Look for in a Crypto User Acquisition Agency
Don’t just Google “marketing agency.” Look for these specific traits:
| Trait | Why It Matters |
| Web3 Focus | Deep understanding of crypto culture and tooling |
| Crypto KOL Access | Real relationships with trusted influencers |
| Proof of On-Chain Growth | Can show wallets, not just clicks |
| Localization Ability | Knows how to market in key growth geos |
| Tech Fluency | Understands dApps, chains, wallets, APIs, etc. |
Top Crypto User Acquisition Agencies in 2025
Here are some of the top performers in the space today:
- Coinbound – The OG of crypto marketing, known for influencer campaigns and wallet launches.
- Lunar Strategy – Strong in European and DeFi projects; creative and data-driven.
- Serotonin – Full-service Web3 brand + growth studio; ideal for well-funded projects.
- KryptoGo Growth – Specializing in Asia + multi-language campaigns.
- MarketAcross – Global PR meets growth, with deep ties to tier-1 media.
Before You Hire: Bonus Tips
- Set KPIs early — are you tracking installs, active wallets, or swaps?
- Ask about attribution — how will they prove ROI?
- Start small — test with a single region or feature, then scale up.
- Ensure the agency understands your wallet’s unique value proposition (e.g., zk-native, gasless, multichain).
Conclusion
In a space where attention is scarce and users are cautious, the old tactics won’t cut it. The wallets winning in 2025 aren’t necessarily the most technically advanced — they’re the ones with the best growth strategies and Right Acquisition Agency.
If you’re building a crypto wallet today, partnering with the right user acquisition agency could be your most powerful move.